Projects

Enroll America Evaluation

2014-2016
Prepared For

The Robert Wood Johnson Foundation

Enroll America is a nonprofit organization with a mission of maximizing the number of Americans who enroll in and retain coverage through the Affordable Care Act. Year 2 includes qualitative research to understand how Enroll America implements its ACA outreach and enrollment activities in states that use the federally facilitated marketplace.

Identifying, reaching, educating, and enrolling newly eligible adults into coverage available under the Affordable Care Act (ACA) are complex challenges. To help address support first-year enrollment, Families USA, a national nonpartisan organization, spearheaded the formation of Enroll America in 2010. Enroll America is a nonprofit organization with a mission of maximizing the number of Americans who enroll in and retain coverage through the ACA. Enroll America pursues its mission primarily through its Get Covered America campaign, a project dedicated to identifying uninsured people who are eligible for free or subsidized health insurance through the ACA and aiding their enrollment into coverage. Its strategy includes communications, digital and social media, partnerships with other stakeholders, and extensive field work conducted primarily by volunteers. Supporting these strategies is a data and analytics team that continually assesses metrics in each area to guide and refine the tactics.

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Sean Orzol

Sean Orzol

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Sheila Hoag

Sheila Hoag

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