Executive Summary

This quarter, Communications showcased the expertise and diverse experiences of our staff at various conferences and through our My Mathematica blog series. We also broadened and increased engagement with partners in the evidence community across channels.

  • We hosted a public health data and equity webinar with partners from the Robert Wood Johnson Foundation, Amazon Web Services, and Seattle and King County.
  • We produced four podcasts that focused on equity and featured guests from the Social Security Administration, The Commonwealth Fund, Texans Care for Children, and the Primary Care Development Corporation, among others.
  • We created a Facebook page for the Centers for Disease Control and Prevention’s (CDC’s) Vaccine Resource Hub. The Wisconsin Department of Health also contacted us to help build out their LinkedIn strategy after LinkedIn highlighted our page as an example of how to build a corporate presence.
  • Our My Mathematica blog series attracted 2,225 views during the quarter.

Website

In Q2 of 2022, there were 301,417 page views and 152,986 visits to mathematica.org, compared with 346,092 page views and 179,972 visits in Q2 2021. About 539 site visitors signed up to our email list during Q2, compared to 635 visitors last quarter.

Career Opportunities and About Mathematica remained the site’s overall most popular content pages. Education in the Midst of a Pandemic: Four Key Takeaways, continued to be the top-viewed insights posting, with 92 percent of its traffic referred from Google search results. With traffic to other longtime popular COVID-19-related content items trending downward recently, a nearly two-year-long streak of at least 50,000 visits per month ended in June, when the site attracted 47,000 visits.

Data Analytics was the most popular solutions (business offerings) page, with over 1,000 page views.

Page Views

301,417

YoY Traffic Change

13%
 

Quarterly page views

Top viewed pages

Mathematica | Progress Together 53,518
Career Opportunities at Mathematica 27,945
About Mathematica 14,697
Education in the Midst of a Pandemic: Four Key Takeaways 4,432
Staff from Mathematica 4,124

New vs Returning Users

New
Returning

Quarterly Content Campaigns

Communications executes quarterly campaigns that focus on cross-cutting strategic topics, position Mathematica as a leader on critical and emerging issues, and engage evidence communities. This quarter, we focused on equity with the campaign theme, “Advancing equity together.” We highlighted Mathematica’s equity work across the organization on the campaign landing page, our social media platforms, and in email blasts. Featured work included CREE publications, thought leadership on the health equity framework, and the Global Learning Partnership for Women’s Economic Empowerment.

Site visits generated by campaign efforts

Q3 2021
Q4 2021
Q1 2022
Q2 2022

Additional pages viewed after campaign page

3.5
 

Blog

Mathematica’s blog attracted more than 24,000 page views during Q2 2022, down 30 percent from Q1 and down 17 percent from Q2 2021. Visits to the blog continued to account for nearly 8 percent of all website traffic during the quarter, consistent with Q1 2022 levels. Seventeen new posts were added during the second quarter, featuring insights from all three business units.

New posts continued to account for the majority of popular blogs in Q2 2022, with 8 of the top 10 most-viewed posts going live during the quarter. Among new posts, health equity and the ongoing impacts of COVID-19 on education were popular topics, both in terms of the number of posts and the number of page visits. Additional My Mathematica posts featuring Diane Rittenhouse, Deliya Wesley, Pia Caronongan, and Phillip Herman continued to build momentum for this series focused on the people behind our work and the passions that drive it.

Site users in Q2 continued to spend more than twice as much time on individual blog posts (3:45) as the page average for the full website (1:29). The blog continues to be a primary entry point for visitors, with 13.1 percent of visitors entering the site through a blog post.

Total Views

24,040

Average Time on Post

3:45
 

*Note that in 2022 we began using a new dashboard to help us measure engagement with our blog. This may account for differences in page views when compared to previous quarters.

Podcast

During Q2 2022, On the Evidence published four new episodes featuring 15 guests, including nine external guests from organizations in the broader evidence ecosystems with which Mathematica engages, including the Social Security Administration, The Commonwealth Fund, Texans Care for Children, Arapahoe/Douglas Works!, Philadelphia Works Inc., the Primary Care Development Corporation, and the Health Resources and Services Administration.

In keeping with the quarterly communications campaign theme of “Advancing Equity Together,” the podcast explored issues around diversity, equity, and inclusion (DEI) in every episode. In one episode, guests discussed the need for greater racial and ethnic diversity among primary care workers and current geographic inequities in the supply of primary care workers; in another episode, guests described racial disparities in maternal health outcomes in the larger context of societal costs associated with untreated maternal mental health conditions. In a third episode, guests shared ways human services agencies address staff burnout, such as having honest conversations about DEI in the workplace and using those conversations to begin a process of change. The final episode of the quarter examined the cash cliff in the Social Security Disability Insurance program, which can discourage work and threaten the economic security of adults with disabilities and little-to-no earned income.

Episodes in 2022 continue to outperform episodes in previous years, suggesting that the overall number of listeners is growing over time. So far in 2022, the average number of listens earned by an episode within two weeks of publishing is up 4 percent from 2021, and up 22 percent from 2020.

Total Listens

5,172

YoY Listens Change

25%
 

Top 3 Podcasts

1.
2.
3.

Social Media

This quarter we shared our social media experience with several new partners. The Wisconsin Department of Health reached out to us for help with its LinkedIn strategy, after LinkedIn highlighted our page as an example of how to build a corporate presence. We also created a Facebook page for the CDC’s Vaccine Resource Hub, and began managing the Regional Education Laboratory Central Twitter account. Other highlights of this quarter are as follows:

  • In a Communications partnership with the Health Unit, we held our second Primary Care Policy Chat on Twitter, convening a conversation about the primary care workforce. Our partners for this chat, which reached nearly 1 million Twitter accounts, included the American Association of Nurse Practitioners, the American College of Physicians, the Larry A. Green Center, the American Academy of Family Medicine Graham Center, the National Patient Advocate Foundation, and the Primary Care Collaborative.
  • Through social media posts using both display and video, we amplified Mathematica’s participation in various conferences, including the AcademyHealth Conference, the American Public Human Services Association (APHSA) Summit, the Grantmakers in Health Annual Conference, and the U.S. Agency for International Development Higher Education Summit.
  • We produced “Progress Together” social media videos spotlighting our work on equitable evaluation and interoperability, which as of this report have been viewed 1,755 times across social platforms.

Total Followers

61,100

YoY Followers Change

15.1%
 

Engagements

13,449
 

Social Platforms

 

*Note that we began using a new tool in 2022 that makes it possible for us to capture all our social media engagements, something we couldn’t do last year.

Webinars/Forums

The second quarter of 2022 saw a decrease in the total number of events requiring Communications’ support compared with Q1 2022. Communications directly supported 83 total events in Q2 2022, relative to 95 in Q1 2022, down 13 percent; thus, the total number of attendees dropped as well—7,012 in Q2 versus 9,642 in Q1, down 27 percent.

Year over year, the 2022 Q2 events total is 43.5 percent lower than Q2 2021’s. In terms of attendance, Q2 2022 events hosted 36 percent fewer live attendees than Q2 2021 events.

The virtual events landscape remains uncertain, and our colleagues and clients are still adjusting to the new normal. As the status quo continues to shift, certain projects have identified and activated staff to serve in roles Communications staff had filled earlier in the pandemic. This could be a factor in the decrease in the total number of events we have been asked to support and produce. Other projects, however, still rely heavily on support and guidance from Communications; thus, the Web events team remains engaged and ready to support the full range of event needs, from basic consultation and guidance via email or telephone and training project representatives on various hosting capabilities, to providing full event builds, modifications, and live production and hosting.

Total Events (includes project webinars and listening sessions, a thought leadership forum, and the annual all-staff shareholder meeting)

Total Events

83

Events with registration

49
 

Total registrants

8,371

Live attendees for events with registration

5,285
 

Registrant to attendee conversion

63%

Total live attendees (including non-registration events)

7,012
 

On-Demand attendees (ON24 events only)

17
 

Thought Leadership Forums

Event link

Ensuring the Data System Used for Public Health Centers Equity and Well-Being

Registrants

516

Live attendees

271
 

On-demand viewers

7

Registration-to-attendee conversion

54%
 

Videos

Longer-form animated videos comprised much of our Q1 work, including projects for SRAENE (sexual risk awareness), CoreSet (tobacco smoking cessation), and the Food and Nutrition Service (FNS) (school breakfast). Following our work on an animated video on school meals programs for FNS in 2020, they asked us to produce this piece for National School Breakfast Week.

Digital reports for the Strengthening the Implementation of Marriage and Relationship Services and the Strengthening Relationship Education and Marriage Services projects are moving into the draft edit phase, with more on-site interviews planned in Q2.

Our Top Videos

Mathematica - Progress Together
Why is Literacy so Important?
Podcast: Examining Racial Disparities in School Discipline and Mental Health Care

Total Video Views

9,012

YoY Views Change

22% *
 

* (driven mainly by the Centers for Medicare & Medicaid Services moving an Accountable Care Organization video)

Media Mentions

During Q2, our work was covered 70 times in a variety of national, local, and trade media, as well as in high-profile blogs. Some articles ran in multiple outlets, boosting the total number of mentions to 102 for the quarter, a 28 percent decrease, compared with the previous quarter. Media mentions in Q2 highlighted Mathematica’s innovative work on wastewater testing, our leadership in the Evidence and Equity Collaborative, the Helping Heroes legislation introduced as a result of our work with the Elizabeth Dole Foundation, and agricultural development efforts in Africa.

Health: 44
Human Services: 14
Cross Cutting: 7
 
International: 5
 
-
General: 32
COVID: 12
 
-
General: 14
-
Technology: 4
DEI: 3
 
-
General: 5

Journal Publications

During the quarter, the Health Unit provided the majority of the company’s contribution to peer-reviewed journals. We published our work in the following outlets: Clinical Pediatrics, Family Practice, Health Affairs, Health Information Management Journal, Health Promotion Practice, JCO Oncology Practice, Journal of the Academy of Nutrition and Dietetics, Journal of the American Geriatrics Society, Journal of General Internal Medicine, Journal of Research on Educational Effectiveness, Psychiatric Services, and the Social Security Bulletin. We also contributed three articles to a special supplement of Pediatrics on autism.

Total Publications

17
 

By Unit

Health: 13
Human Services: 3
Int: 1

Conference Presentations

Matt Stagner and Anu Rangarajan participated in a discussion at the APHSA National Human Services Summit about the role of human services in fighting for environmental justice.

At the AcademyHealth Annual Research Meeting, our health team presented, in person and virtually, on a diverse range of topics, including innovation in health, long-term care, and primary care. Erin Fries Taylor spoke in a session titled Professional and Organizational Resilience: Thriving After Burnout.

Several survey researchers also presented at the annual meeting of the American Association for Public Opinion Research.

Mathematica’s partners showcased two digital innovations at the Employers’ Forum of Indiana National Hospital Price Transparency Conference. Mathematica was the technology developer for two online tools, Sage Transparency, created in partnership with the Employers’ Forum of Indiana, and the Hospital Cost Tool (HCT), designed with the National Academy for State Health Policy (NASHP).

So O’Neil moderated a panel on Using Data to Drive toward equity in a virtual event hosted by The Commonwealth Fund on Health Care Transformation to Advance Black Maternal Health Equity.

So O’Neil and Alyssa Crawford also attended, virtually and in-person, this year’s Grantmakers in Health Conference on Health Philanthropy.

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