Executive Summary

This quarter, Communications broadened and increased engagement with partners in the evidence community across communication channels, including social media, conferences, and webinars.

  • The U.S. Department of Labor’s ePolicy Works unit invited Mathematica to be a featured guest and highlighted our Twitter profile in a Twitter chat focused on registered apprenticeship programs. The chat was widely viewed by the employment policy and research community.
  • Media coverage of Mathematica’s recent research and data-driven digital tools included articles in The Washington Post, POLITICO Magazine, The Guardian, Forbes, Bloomberg Law, WFYI (the Indianapolis public radio station), and St. Louis Public Radio.
  • As part of our Q3 campaign, we hosted a webinar on our Medicaid data work that attracted 373 registrants. The events team used Webex Events for the first time to produce the event. Webex Events increases the value of event experiences at every stage, from planning to production and analytics.
  • At this year’s Medicaid Enterprise Systems Conference, our health experts teamed up with the North Carolina Department of Health and Human Services to discuss our partnership on analytics and performance improvement for long-term services and supports.

Website

In Q3 2022, there were 259,701 page views and 133,627 visits to mathematica.org, compared with 316,005 page views and 167,233 visits in Q3 2021.

There were 422 site visitor signups for our email list during Q3 2022, compared with 529 signups in Q3 2021.

Career Opportunities and About Mathematica remained the site's overall most popular content pages. A blog post authored by Paul Decker, "When Enough Is Enough,” published on September 12, was the most-viewed item on the Insights page.

The Quality of Care for Infants and Toddlers (QCIT) page, containing focused promotion of training and certifications offerings, was the most popular Solutions page with nearly 1,500 page views. Traffic to this page grew 41 percent quarter-over-quarter.

Monthly traffic volume continued a downward trend in 2022 compared with 2021, aligning with ongoing decreases in viewership of COVID-19-related content on the site.

Page Views

259,701

YoY Traffic Change

17.8%
 

Quarterly page views

Top viewed pages

Mathematica | Progress Together 51,221
Career Opportunities at Mathematica 25,072
About Mathematica 12,518
Contact Mathematica 3,565
Mathematica Recognizes National Special Education Day with New Research (2020) 3,369

New vs Returning Users

New
Returning

Quarterly Content Campaigns

Communications executes quarterly campaigns that focus on crosscutting strategic topics, position Mathematica as a leader on critical issues, and engage evidence communities. This quarter, we focused on our data analytics and technology work with the campaign theme, “Digital Transformation for People and Progress.” We highlighted Mathematica’s data and technology work across the organization on the campaign landing page, our social media platforms, and in email blasts. Featured work included state Medicaid data projects, ClimaWATCH (Climate and Weather Analytics, Trends, and Community Health), hospital cost transparency tools, our health systems dashboard, and the sustainable agriculture decision support tool.

Site visits generated by campaign efforts

Q4 2021
Q1 2022
Q2 2022
Q3 2022

*Q3 data collection was extended by six days to include a campaign event.

Blog

Mathematica’s blog attracted 16780 page views during Q3 2022, a 30 percent decrease from Q2 and down 40 percent from the previous year. Visits to the blog accounted for 6.5 percent of all website traffic during the quarter, down slightly from previous 2022 levels. Thirteen new posts were added during the third quarter, featuring insights from all three business units.

New posts continued to account for the most popular blogs during Q3 2022, with 5 of the top 10 most-viewed posts going live during the quarter. Paul’s post on when we have enough evidence to act was the most-viewed blog post during the quarter, both among all posts and among those posted during the quarter. We continue to see My Mathematica posts drawing substantial traffic as well, with Aparna Keshaviah’s feature coming in as the second most popular post during the quarter. Strategically important posts on the value of AI frameworks, the importance of long-term evaluations in improving international literacy, and the role that evidence can play in the unfolding climate change policy landscape rounded out content for the quarter.

In Q3, site users continued to spend more than twice as much time on individual blog posts (3:28) as the page average for the full website (1:52).

Total Views

16,780

Average Time on Post

3:28
 

Percentage of Total Traffic

6.5%
 

*Note that in 2022 we began using a new dashboard to help us measure engagement with our blog. This may account for differences in page views when compared to previous quarters.

Podcast

A lack of availability of prospective guests during the summer resulted in fewer episodes being produced than in the typical quarter. With only one new episode during the third quarter, rather than the standard six, the total number of listens, year over year, declined 27 percent compared with the same quarter in 2021. However, the one episode released during the quarter, which focused on digital data tools developed by Mathematica to make hospital pricing more transparent, performed well. It earned 597 listens in the first two weeks—better than more than 80 percent of past episodes. The hospital price transparency episode supported Communications’ quarterly campaign on digital transformation and featured two partners as guests, Gloria Sachdev of Employers’ Forum of Indiana and Maureen Hensley-Quinn of the National Academy for State Health Policy. An episode posted in late June about addressing the benefits cliff in the Social Security Disability Insurance program, as well as other public assistance programs, also drove listens during the quarter.

Total Listens

3,710

YoY Listens Change

27%
 

Top 3 Podcasts

1.
2.
3.

Social Media

In August, the U.S. Department of Labor’s ePolicy Works unit invited Mathematica to be a featured guest in a Twitter chat focused on registered apprenticeship programs. The department highlighted our @MathematicaNow account in the chat, which was widely viewed in the employment policy and research community on Twitter. Along with sharing Mathematica thought leadership, research, and events throughout the quarter, other notable social media opportunities included the following:

  • Leveraging our social media accounts to amplify Mathematica’s global presence as part of International Literacy Day
  • Spotlighting the insights our researchers shared at the 2022 National Academy for State Health Policy Conference
  • Having our social media posts shared and amplified by partners such as Academy Health, AARP, the California Medical Association, the Delaware Department of Health and Human Services, and the Rockefeller Foundation
  • Producing “Progress Together” social media videos on the hospital cost tool we helped develop and on our company’s commitment to using data for the common good. As of this report, these videos have been viewed more than 3,000 times across our social platforms.

Total Followers

63,309

YoY Followers Change

19.2%
 

Engagements

16,153
 

Social Platforms

 

*Note that we began using a new tool in 2022 that makes it possible for us to capture all our social media engagements, something we couldn’t do last year.

Webinars/Forums

Consistent with decreases in recent previous quarters, the number of events requiring Communications’ support is lower, relative to Q2 2022. Communications directly supported 50 total events in Q3 2022 compared with 83 in Q2 2022, a decrease of almost 40 percent. The total number of attendees also dropped to 4,930 in Q3, compared with 7,012 in Q2, a decrease of almost 30 percent.

Year over year, Q3 2022’s event total was 76 percent lower than that of Q3 2021. In terms of attendance, Q3 2022 events hosted 75 percent fewer live attendees than Q3 2021 events.

Despite lower total event and attendee numbers quarter over quarter and year over year, the registrant-to-attendee conversion rate was up slightly in Q3 2022 (67 percent) over Q2 2022 (63 percent) for events that required registration, signaling an improvement in our focus and engagement strategies.

Pending contract discussions with Cisco which involve, among other elements, our enterprise web event hosting platform, our virtual event production platform is likely to transition from ON24 to Webex Events. The web events team piloted Webex Events for the first time on October 5. From planning and production to accessibility to analytics and more, the dynamic Webex Events platform increases the value of marquee event experiences through branding and resource promotion and is more cost-effective. Stay tuned for more information from the web events team.

Total Events (includes project webinars and listening sessions, a thought leadership forum, and the annual all-staff shareholder meeting)

Total Events

50

Events with registration

30
 

Total registrants

4,184

Live attendees for events with registration

2,808
 

Registrant to attendee conversion

67%

Total live attendees (including non-registration events)

4,930
 

Thought Leadership Forums

Event link

How Data and Technology Can Improve Medicaid Programs

Registrants

373

Live attendees

146
 

Registration-to-attendee conversion

39%
 
 

Videos

Interview videos were popular in a busy third quarter, with visits for this content at 11 Strengthening the Implementation of Marriage and Relationship, Fathers and Continuous Learning in Child Welfare, and Employment Coaching project sites. The Sexual Risk Avoidance Education National Evaluation multi-part animated series continues, with videos 6-9 nearing the production stage, to be followed by videos 10-12 in Q4/Q1 2023. We also produced a promotional video about QCIT that included user testimonials. The video was promoted on Mathematica’s website, email, and social media.

Our Top Videos

Mathematica - Progress Together
Why is Literacy so Important?
About the QCIT and Why Early Childhood Professionals Use It

Total Video Views

8,426

YoY Views Change

6%
 

Media Mentions

During the third quarter of 2022, media coverage of Mathematica’s recent research and data-driven digital tools included articles in The Washington Post, POLITICO Magazine, The Guardian, Forbes, Bloomberg Law, WFYI (the Indianapolis public radio station), and St. Louis Public Radio. Several stories focused on Healthy Davis Together, a local pandemic response program in Davis, California, and cited Mathematica’s findings that the program was cost-effective and helped prevent infections, hospitalizations, and deaths related to COVID-19. Other coverage highlighted Mathematica’s work with the Rockefeller Foundation to improve the use of wastewater data collection and analysis for monitoring infectious disease outbreaks and surges in opioid use. Various digital tools developed by Mathematica, such as a youth unemployment tracker, the Sage Transparency tool, and the ARP Data and Evidence Dashboard, also earned media coverage during the quarter.

Overall, our work was covered 52 times during the quarter in a variety of national, local, and trade media, as well as in high-profile blogs. Some articles ran in multiple outlets, boosting the total number of mentions to 75 for the quarter, a 27 percent decrease compared with the previous quarter.

Health: 35
Human Services: 10
Cross Cutting: 6
International: 3
-
General: 24
COVID: 11
-
General: 10
-
Technology: 5
DEI: 1
-
General: 3

Journal Publications

An article in JAMA Health Forum by Andrew Asher, Kara Contreary, and Jared Coopersmith examined the impact of one of CMS’s prior authorization demonstrations, the Repetitive, Scheduled Non-Emergent Ambulance Transport model. The research team found that by focusing on services vulnerable to improper use, this program produced savings for Medicare with little or no negative impact on patient access or health outcomes. Rep. Buddy Carter (R-Ga.) introduced a bill in the House of Representatives in September that cited this research. The bill is designed to solve problems in Medicare’s program for non-emergency ambulance transport for certain beneficiaries with low income.

Total Publications

26
 

By Unit

Health: 15
Human Services: 10
Int: 1

Conference Presentations

Mathematica staff showcased their expertise at key conferences this quarter. At the Medicaid Enterprise Systems Conference held in Charlotte, North Carolina, our health experts teamed up with the North Carolina Department of Health and Human Services to discuss our project partnering on analytics and performance improvement for long-term services and supports for the Transitions to Community Living initiative. We also presented on our Imersis solution and on using data from the Center for Medicaid and CHIP (Children’s Health Insurance Program) Services to understand health equity. At the National Academy for State Health Policy in Seattle, health experts shared insights on health care costs and quality, payment reform, long-term services and supports, and equity and climate change.

Operations

Our editorial, production, creative, digital, and library operations teams manage thousands of ServiceNow requests every quarter. From formatting and editing documents for client projects to intranet updates and Mathematica branding, our operations teams are the engine that keeps our communications flowing.

Visit our operations dashboard to see the volume and types of requests we manage each quarter.

Sections

Current Year

Archive