Projects

Study of Student Experiences with Direct College Admissions Programs

2025-2026

Project Overview

Objective

To understand how direct admissions programs shape students’ college application experiences and enrollment, including how programs communicate with students, whether information reaches them effectively, and how information could influence college-going perceptions and behaviors for students.

Project Motivation

Research has examined how direct admissions affects college enrollment, but less is known about students’ experiences with these programs and how these experiences vary across states that use different approaches. Understanding the student experience is critical for contextualizing how and why direct admissions models can affect college enrollment. This research coincides with growing national momentum around improving the college admissions process, with almost 20 states now offering some form of direct admissions models.

Prepared For

Lumina Foundation

What happens when states flip the traditional college admissions process from students seeking out colleges to colleges seeking out students? Mathematica’s study explores how direct admissions can reduce barriers, shape students’ choices, and help more students move from admission to enrollment.

Mathematica is studying direct admissions programs in Georgia, Idaho, and Minnesota to understand how different approaches shape students’ experiences applying to and enrolling in college. The team conducted focus groups, surveys, and interviews with high school seniors, interviewed guidance counselors and state program administrators, and examined how features such as proactive outreach, guaranteed admission, streamlined applications, and fee waivers helped students as they navigated the college admissions process. Mathematica also analyzed National Student Clearinghouse data to examine how college enrollment changed before and after each state implemented direct admissions. By combining students’ perspectives with enrollment trends, the study provides early insights into how program design may matter.

Mathematica shared findings from the study at the August 2026 SHEEO Higher Education Policy Conference. View the conference presentation slides for findings and insights into students’ experiences with direct admissions and enrollment trends across the three study states.

Related Staff

Julie Bruch

Julie Bruch

Principal Researcher

View Bio Page
Elizabeth Gellman

Elizabeth Gellman

Research Analyst

View Bio Page
Briana Starks

Briana Starks

Researcher

View Bio Page

Efficiency Meets Impact.
That's Progress Together.

To solve their most pressing challenges, organizations turn to Mathematica for deeply integrated expertise. We bring together subject matter and policy experts, data scientists, methodologists, and technologists who work across topics and sectors to help our partners design, improve, and scale evidence-based solutions.

Work With Us