Reducing Consumption of Sugar-Sweetened Beverages in Oakland

The rise in sugar-sweetened beverage (SSB) consumption nationwide coincides with the rise in childhood and adult obesity, leading some U.S. policymakers to propose taxes on SSBs. Oakland's Measure HH, effective July 2017, set a tax of 1 cent per fluid ounce on the distribution of SSBs in Oakland. Through a community grants program, funding from the tax supports efforts to reduce the consumption of SSBs and promote healthy eating and physical activity, particularly among those disproportionately affected by the health impacts of SSB consumption. These reports provide brief profiles of the activities and reach of agencies that received community grants, findings across the portfolio of grants, and participant experiences. They also describe the activities of several city-run departments that received SSB tax funding to broadly serve city residents.