Outreach Strategies to Engage Potential Participants and Employers

Outreach Strategies to Engage Potential Participants and Employers

SWTCIE Practice Brief
Published: Aug 08, 2024
Publisher: US Department of Education Rehabilitation Services Administration

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Associated Project

Disability Innovation Fund’s Subminimum Wage to Competitive Integrated Employment Project Evaluation

Time frame: 2022-2028

Prepared for:

US Department of Education Rehabilitation Services Administration

Authors

Stefanie Pietras

This practice brief explores how Subminimum Wage to Competitive Integrate Employment (SWTCIE) staff promote their projects to potential participants and employers. It summarizes interviews with four SWTCIE projects and shares promising practices including (1) meeting people where they are and proactively addressing their concerns, (2) engaging a wide network in their communities, (3) consulting external resources such as communications firms to shape their branding, and (4) promoting success stories and using family and peer mentors. The lessons learned could help vocational rehabilitation agencies and other organizations interested in implementing aspects of their programs.

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