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On the Road to Universal Children's Coverage: A Final Update on the KidsWell Campaign (Issue Brief)
- Children’s coverage rates reached an all-time high in 2014, the year in which the key coverage expansions authorized by the ACA took effect; 94 percent of children had some form of health insurance.
- States that expanded Medicaid coverage to low-income adults showed greater gains in children’s coverage compared to states that did not expand Medicaid coverage, but even non-expansion states made important strides in improving children’s coverage.
- Policy leaders in all seven KidsWell states agreed that the KidsWell groups play important roles in mitigating challenges to children’s health care coverage primarily by providing credible information to state officials and serving as a voice for underserved constituencies; policy leaders also believe grantees are effective at conducting various advocacy activities.
- Grantees attributed their successes in KidsWell to two prominent features of Atlantic’s grant-making approach: (1) providing multiyear funding and (2) trusting the grantees to deploy campaigns that would work in each state environment, rather than taking a prescriptive approach to advocacy campaigns.