Simple Encouragement Emails Increased Take-Up of Reemployment Program (Brief)

Simple Encouragement Emails Increased Take-Up of Reemployment Program (Brief)

DOL Behavioral Interventions Project Brief
Published: May 31, 2017
Publisher: Princeton, NJ: Mathematica Policy Research
Associated Project

Behavioral Interventions for Labor-Related Programs

Time frame: 2014-2017

Prepared for:

U.S. Department of Labor


Matthew Darling

Christopher O’Leary

Irma Perez-Johnson

Jaclyn Lefkowitz

Ken Kline

Ben Damerow

Randall Eberts

Samia Amin

Greg Chojnacki

Key Findings

Key Findings:

  • Simple encouragement emails resulted in a 15 percentage point increase in Unemployment Insurance (UI) claimants scheduling their first REA session.
  • There was a 14 percentage point increase in the number of UI claimants completing the REA program.

This report summarizes findings from Mathematica’s behavioral insights study conducted for the U.S. Department of Labor’s Reemployment and Eligibility Assessment (REA) program in Michigan.

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