Simple Encouragement Emails Increased Take-Up of Reemployment Program (Brief)

DOL Behavioral Interventions Project Brief
Publisher: Princeton, NJ: Mathematica Policy Research
May 31, 2017
Matthew Darling, Christopher O’Leary, Irma Perez-Johnson, Jaclyn Lefkowitz, Ken Kline, Ben Damerow, Randall Eberts, Samia Amin, and Greg Chojnacki

Key Findings:

  • Simple encouragement emails resulted in a 15 percentage point increase in Unemployment Insurance (UI) claimants scheduling their first REA session.
  • There was a 14 percentage point increase in the number of UI claimants completing the REA program.

This report summarizes findings from Mathematica’s behavioral insights study conducted for the U.S. Department of Labor’s Reemployment and Eligibility Assessment (REA) program in Michigan.


Behavioral Interventions for Labor-Related Programs


U.S. Department of Labor

Time Frame