Building a Business Case

Building a Business Case

Published: May 13, 2026
Publisher: Mathematica; California Department of Public Health

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Associated Project

Statewide Coordinating Center for California Healthy Eating and Active Living Coalitions

Time frame: 2025-2026

Prepared for:

California Department of Public Health, Nutrition and Physical Activity Branch

Authors

Alyssa Bosold

This resource is designed to help community coalitions create a business case to demonstrate why funders or partners should invest in their work. The resource describes key points to highlight in a business case, including (1) alignment with the funder’s or partner’s priorities; (2) financial outcomes of interest; (3) return on investment associated with coalition activities; and (4) additional benefits, such as business and marketing opportunities. 

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