Spotlight: Sustaining ParkRx Santa Cruz County Through Funding and Leadership Transitions
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Associated Project
Statewide Coordinating Center for California Healthy Eating and Active Living Coalitions
Prepared for:
California Department of Public Health, Nutrition and Physical Activity Branch
This brief provides a practical example for coalitions navigating changes in program funding and leadership. It describes how ParkRx Santa Cruz County, a coalition focused on connecting people with affordable, safe outdoor activities to support health and well-being, continued operating after funding cuts affected its lead organization. ParkRx Santa Cruz County sustained the program by diversifying its funding sources and identifying a new coalition leader with the capacity to continue the work. To support a successful leadership transition, ParkRx Santa Cruz County used several key strategies, including providing tailored support to the new leader, maintaining trusted partnerships to sustain program buy-in, and developing a knowledge management strategy to preserve institutional knowledge and ensure continuity.
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